Visual Analytics: Understanding the Impact of Image-Based Media
In this podcast, Bill Rand, Associate Professor at the Poole College of Management at NC State, and Gijs Overgoor, visiting scholar from the University of Amsterdam at Poole College, discuss the role of images in advertising. They explain how visual analytics can analyze images to understand their effectiveness. The interview is conducted by Ron Powell, independent analyst and industry expert for the BeyeNetwork and executive producer for The World Transformed Fast Forward Series.