Fast Forward: Asking the Wrong Question

Asking the Wrong Question
The Future of Business Intelligence Is not a BI Tool

Daniel Mintz, Chief Data Evangelist at Looker, steps us through some common misconceptions about who uses data for business, how they are using it, and what the future of business intelligence looks like.

Today’s businesses face unprecedented challenges when it comes to the size and complexity of their data sets. New technologies allow more widespread and sophisticated access to data assets than ever before. With such capabilities at our fingertips, it is easy to assume that the future of business intelligence will be a bigger, more complex version of what has come before. But will it?

Let’s explore.

Image by Gerd Altmann

FF 012-817

About Our Guest

Daniel Mintz is the Chief Data Evangelist at Looker. Previously, he was Head of Data & Analytics at fast-growing media startup Upworthy and before that, he was Director of Analytics at political powerhouse Throughout his career, Daniel has focused on how people interact with data in their everyday lives and how they can use it to get better at what they do.