The Art of Prediction

Predicting the future is a daunting task. One area where would-be knowers of the future are making signficant progress is in predicting human behavior.

Not to put to fine a point on it, they’re getting pretty good at predicting YOUR behavior.

Phil  and Stephen talk through the implications of new predictive models, including:

We no longer have to ask whether Big Brother is watching us. We know he is. The question, increasingly, is: how well does he know what we’re going to do next? And what is he going to do about it?

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