Not to put to fine a point on it, they’re getting pretty good at predicting YOUR behavior.
Phil and Stephen talk through the implications of new predictive models, including:
- Tracking the outbreak of an epidimic based on search-engine activity
- Retailers shipping you your order before you’ve placed it.
- Psychological (and phsyiological) tests that might provide clues to violent or criminal behavior before it occurs.
We no longer have to ask whether Big Brother is watching us. We know he is. The question, increasingly, is: how well does he know what we’re going to do next? And what is he going to do about it?